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Wicked Misfit was built for those who go against the grain: the overdressed, the individualist, and everyone in between.

Wicked Misfit was founded in 2019 in Los Angeles, CA, by Alejandra Nieto and Jonathan Mendez combining Alejandra's background in fashion merchandising and Jonathan's e-commerce expertise. We’re an alternative fashion and accessories brand curating bold pieces that defy the status quo. We mix grunge, spooky and alternative styles with everyday statement pieces that speak for themselves. 

We work with a mix of local and international brands. We also design our own in house pieces from handbags to apparel, produced both locally in Downtown LA and with trusted overseas partners in China. We’re committed to creating high-quality products designed intentionally, made to stand out, and built to last.

Fashion runs in our blood. We’re proudly small, woman owned, and constantly evolving. We don't have a storefront (yet), but you can catch us online daily on TikTok Live where our eclectic team showcases exclusive drops, deals, and a whole lot of personality! You’ll also find us at local popups around LA and OC throughout the year.

We believe shopping with us should feel like an experience, not just a transaction. From our live shows to our popups, we’re here to create an inclusive space where everyone can show up exactly as they are, feel welcome, and be unapologetically different.

Welcome to Wicked Misfit <3